Last Updated: September 21, 2025
This Cookies Policy explains how MEPG Fashion (“we”, “us”, and “our”) uses cookies and similar technologies to recognize you when you visit our website at mepg.eu (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
1. What Are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Think of them as a website’s memory. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by us (MEPG Fashion) are called “first-party cookies”. Cookies set by parties other than us are called “third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).
2. The Types of Cookies We Use
We use first-party and third-party cookies for several reasons. We classify our cookies into the following categories:
a) Strictly Necessary Cookies
These cookies are essential for you to browse the Website and use its features, such as accessing secure areas of the site. Without these cookies, services like the shopping cart or user login cannot be provided. Because they are essential for the operation of the Website, they are always active and do not require your consent.
- Examples:
woocommerce_cart_hash,woocommerce_items_in_cart(to remember what’s in your shopping cart), session cookies (to keep you logged in during your visit).
b) Analytics / Performance Cookies
These cookies collect information about how you use our Website, like which pages you visited and which links you clicked on. This information is aggregated and anonymous, meaning we cannot identify you personally. The sole purpose of these cookies is to help us improve our website’s functionality and understand what interests our users.
- Third-Party Provider: We use Google Analytics for this purpose.
c) Marketing / Advertising Cookies
These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers. These are persistent cookies and almost always of third-party provenance. Your explicit consent is required for us to use these cookies.
- Third-Party Providers: We use cookies from Facebook (Meta) Pixel and Google Ads for remarketing purposes, which allows us to show you our ads on other websites you visit.
3. How We Use Cookies
We use cookies to:
- Ensure the core functionality of our online store, like managing your shopping cart.
- Remember your preferences and login details (if you create an account).
- Analyze website traffic and user behavior in an anonymous way to improve your experience.
- Provide you with personalized advertisements on other platforms like Facebook and Google.
4. How to Manage Your Cookies
You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences in the following ways:
- Our Cookie Consent Banner: When you first visit our Website, a cookie banner will appear, asking for your consent to use Analytics and Marketing cookies. You can accept, reject, or customize your preferences. You can change your mind at any time by accessing the cookie settings link, usually found in the footer of our website.
- Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to block cookies or to alert you when cookies are being sent. Please be aware that if you block all cookies (including strictly necessary ones), you may not be able to access all or parts of our site, and some features may not work correctly.
You can find out how to manage cookies on popular browsers here:
For any questions about our use of cookies, please contact us at info@mepg.eu.